Brand Guidelines
Official WCCG 104.5 FM brand identity and usage rules
About Our Brand
WCCG 104.5 FM is Fayetteville's premier Hip Hop and R&B station, serving Cumberland County and the greater North Carolina community since our founding. Our brand represents energy, culture, community, and innovation.
These guidelines ensure consistent, professional representation of the WCCG brand across all media, platforms, and partner communications.
Brand Colors
WCCG Teal
WCCG Purple
WCCG Red
Background Dark
Card Dark
Text Primary
Channel Brand Colors
Logo Usage
Clear Space: Maintain a minimum clear space around the logo equal to the height of the “104.5” text.
Minimum Size: The logo should never appear smaller than 80px wide in digital or 1 inch wide in print.
Backgrounds: Use the full-color logo on dark backgrounds. Use the black version on light backgrounds.
Do Not: Stretch, rotate, recolor, add effects, or alter the logo in any way.
Typography
Primary Font: Geist Sans — used for headings and body text across digital platforms.
Monospace: Geist Mono — used for technical content and data displays.
Fallback: system-ui, -apple-system, sans-serif
Use of the WCCG 104.5 FM name, logos, and brand assets requires prior written approval from Carson Communications. For brand asset requests or partnership inquiries, please contact us.