Advertiser Guidelines
Technical specs and creative requirements
Audio Spot Specifications
FormatMP3 or WAV
Sample Rate44.1 kHz
Bit Rate128 kbps minimum (320 kbps preferred)
ChannelsStereo
Spot Lengths:15, :30, or :60 seconds
Max File Size10 MB
Digital Ad Specifications
Banner Ad (Leaderboard)728 x 90 px
Banner Ad (Mobile)320 x 50 px
Medium Rectangle300 x 250 px
Half Page300 x 600 px
FormatsJPG, PNG, GIF, HTML5
Max File Size150 KB (static), 200 KB (animated)
Animation Length15 seconds max, 3 loops
Content Guidelines
- All ads must comply with FCC regulations and FTC advertising guidelines
- No misleading, deceptive, or false claims
- Political advertising must include required disclaimers and sponsorship identification
- Ads for alcohol, gambling, or tobacco must comply with applicable state and federal regulations
- WCCG reserves the right to reject any ad that conflicts with our community standards
- Live reads and DJ endorsements must be clearly identified as sponsored content
- All creative must be submitted at least 48 hours before scheduled airdate
Submission Deadlines
Audio Spots
48 hours before airdate
Digital Banners
72 hours before launch
Live Read Scripts
24 hours before airtime
Event Sponsorship
2 weeks before event